It's logical to grow

Matrix development

Market penetration: Sell more of the same products and services in existing markets. This indicates growth through increase of market share for present product-markets.

Market development: Sell more of the same products and services in new markets.

Product development: Sell new products and services into existing markets. This means growth by developing new products to replace or complement existing products.

Diversification: Sell new products and services into new markets.

Forces impacting your business

  • Threat of new entrants

    • Time and cost of entry
    • Specialist knowledge
    • Economies of scale
    • Cost advantages
    • Technology protection
    • Barriers to entry

  • Bargaining power of suppliers

    • Number of suppliers
    • Size of suppliers
    • Uniqueness of service
    • Your ability to substitute
    • Cost of changing

  • Rivalry among existing competitors

    • Number of competitors
    • Quality differences
    • Other differences
    • Switching costs
    • Customer loyalty
    • Costs of leaving market

  • Bargaining power of customers

    • Number of customers
    • Size of each other
    • Competitor differences
    • Price sensitivity
    • Ability to substitute
    • Cost of changing

  • Threat of substitutes

    • Substitute performance
    • Cost of change