Improving your market

The total solution

Red OceanBlue Ocean
IndustryCompete in existing market spaceCreate uncontested market space
StrategyBest the competitionMake competition irrelevant
MarketExploit existing demandCreate and capture new demand
ResourcesMake value-cost trade offBreak the value-cost trade off
OrganisationChoose between differentiation and costSimultaneous pursuit of differentiation and cost
OfferingsMaximise value within industrie boundariesOffer total solution transcending the industry


Value based analysis