Strategy & Advice

Corporate Strategy

Development of a plan to guide the growth and on-going management of the business. Focusing on mission, vision, goals and objectives. Factoring in concepts such as Product, Price and Promotion.

Analysis | Interviews | Document Review | Report Development | Presentation of Findings & Recommendations

Sales & Marketing

Development of a plan to guide the overall Sales and Marketing function within the business. The plan will outline, Communications, Sales Organisation, Channels to Market, Competitor Analysis, SWOT Analysis, Objectives, Roles and Responsibilities.

Analysis | Interviews | Audience/Stakeholder Assessment | Market and Product Assessment | Channels to Market Assessment | Branding | Digital Marketing – Social, Website, Blogs Campaigns/Events – Email, Webinars, Briefings, Conferences | Document Review | Report Development | Presentation of Findings & Recommendations

Communications

Development of a plan to guide customer engagement – both ad-hoc and structured. Will include stakeholder analysis, channels for engagement, messaging concepts. Will help guide all correspondence – marketing, account management, lead generation, style guides, etc

Analysis | Interviews | Audience/Stakeholder Assessment | Use of Digital Marketing | Document Review | Report Development | Presentation of Findings & Recommendations

Sales Organisation

Design the Sales and Marketing Organisation based on the Corporate Strategy, Sales and Marketing Objectives and Resource requirements. Implementation of our Registered “Deal Flow” product/s CRM management and Sales management. Behavioural expectations and playbook.

Analysis | Interviews | Organisation Structure | Roles and Responsibilities (including Behaviours) | Remuneration Approach | Report Development | Presentation of Findings & Recommendations

Mentoring

Provide guidance and advice to the Sales and Executive team around the Sales and Marketing function. Either individually or as a group

Coaching Sessions – both individual and group sessions

Branding and Positioning

Corporate branding, logo and marketing positioning

Per Requirements

Market Segmentation

Research and test markets based on positioning and products/service offerings.

Analysis | Interviews | Document Review | Report Development | Presentation of Findings & Recommendations

Customer Profiling

Research the customer base looking for key characteristics that will drive branding, positioning, channels to market and overall positioning.

Analysis | Interviews | Document Review | Report Development | Presentation of Findings & Recommendations