Development of a plan to guide the growth and on-going management of the business. Focusing on mission, vision, goals and objectives. Factoring in concepts such as Product, Price and Promotion.
Analysis | Interviews | Document Review | Report Development | Presentation of Findings & Recommendations
Sales & Marketing
Development of a plan to guide the overall Sales and Marketing function within the business. The plan will outline, Communications, Sales Organisation, Channels to Market, Competitor Analysis, SWOT Analysis, Objectives, Roles and Responsibilities.
Analysis | Interviews | Audience/Stakeholder Assessment | Market and Product Assessment | Channels to Market Assessment | Branding | Digital Marketing – Social, Website, Blogs Campaigns/Events – Email, Webinars, Briefings, Conferences | Document Review | Report Development | Presentation of Findings & Recommendations
Communications
Development of a plan to guide customer engagement – both ad-hoc and structured. Will include stakeholder analysis, channels for engagement, messaging concepts. Will help guide all correspondence – marketing, account management, lead generation, style guides, etc
Analysis | Interviews | Audience/Stakeholder Assessment | Use of Digital Marketing | Document Review | Report Development | Presentation of Findings & Recommendations
Sales Organisation
Design the Sales and Marketing Organisation based on the Corporate Strategy, Sales and Marketing Objectives and Resource requirements. Implementation of our Registered “Deal Flow” product/s CRM management and Sales management. Behavioural expectations and playbook.
Analysis | Interviews | Organisation Structure | Roles and Responsibilities (including Behaviours) | Remuneration Approach | Report Development | Presentation of Findings & Recommendations
Mentoring
Provide guidance and advice to the Sales and Executive team around the Sales and Marketing function. Either individually or as a group
Coaching Sessions – both individual and group sessions
Branding and Positioning
Corporate branding, logo and marketing positioning
Per Requirements
Market Segmentation
Research and test markets based on positioning and products/service offerings.
Analysis | Interviews | Document Review | Report Development | Presentation of Findings & Recommendations
Customer Profiling
Research the customer base looking for key characteristics that will drive branding, positioning, channels to market and overall positioning.
Analysis | Interviews | Document Review | Report Development | Presentation of Findings & Recommendations